Course Descriptions
MRKG 1301 Customer Relationship Management
General principles of customer relationship management including skills, knowledge,
attitudes, and behaviors. 3 credit hours. (W)
MRKG 1311 Principles of Marketing
Introduction to the marketing mix functions and process. Includes identification
of consumer and organizational needs and explanation of environmental issues. 3 credit
hours. (W)
MRKG 2312 e-Commerce Marketing
Explore electronic tools utilized in marketing, focus on marketing communications
in developing customer relationships. 3 credit hours. (W)
MRKG 2333 Principles of Selling
Overview of the selling process. Identification of the elements of the communication
process between buyers and sellers. Examination of the legal and ethical issues of
organizations which affect salespeople. 3 credit hours. (W)
MRKG 2349 Advertising and Sales Promotion
Integrated marketing communications. Includes advertising principles and practices.
Emphasizes multi-media of persuasive communication including buyer behavior, budgeting,
and regulatory constraints. 3 credit hours. (W)
MRKG 2371 Strategies in Social Media Marketing
Study of social media networks and their relationships to marketing programs. Explores
social media marketing strategies and tactics, along with best practices. Prerequisite:
Consent of Associate Dean/Director. 3 credit hours. (W)
MRKG 2372 Digital Marketing
Analysis of Digital Marketing and its importance to Integrated Marketing Communications
(IMC). Includes exploration of digital marketing strategies. Prerequisite/Concurrent
Enrollment: MRKG 2371. 3 credit hours. (W)
MRKG 2373 Digital Marketing Analytics
Analysis and application of Marketing data using a variety of analytics tools. Explores
various marketing methods and best practices for achieving digital marketing objectives.
Prerequisite: MRKG 2372. 3 credit hours. (W)
MRKG 2381 Cooperative Education Marketing/Marketing Management, General
Career-related activities encountered in the student's area of specialization offered
through an individualized agreement among the college, employer, and student. Under
the supervision of the college and the employer, the student combines classroom learning
with work experience. Includes a lecture component. Contact the Associate Dean/Director
for more information. 3 credit hours. (W)