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2014 - 2015 Marketing Program Information


Program Options:
AAS – Marketing
Certificate – Marketing

Marketing incorporates professional education courses to prepare individuals for career paths with retail or wholesale organizations, profit or non-profit organizations, governmental agencies, and academic institutions.

Collin’s Marketing program is designed to give a thorough background in aspects of marketing for students new to marketing and to provide methods for improving skills for people already employed in marketing careers. Marketing students who have questions should visit with the Faculty Contact.

Through a transfer agreement, students may earn their Associate of Applied Science (AAS) degree in Marketing from Collin and transfer to numerous universities in Texas where their Collin courses may be applied toward Bachelor of Applied Arts and Science (BAAS) and Bachelor of Applied Technology (BAT) degrees.

Students planning to transfer to a college or university should check with the Collin academic advisors prior to beginning this program to verify course transferability.

AAS – Marketing

60 credit hours

First Semester

BMGT   1307       Team Building
BMGT   2347       Critical Thinking and Problem Solving
MATH   1332       Math for Liberal Arts I1
MRKG   1301       Customer Relationship Management 4
MRKG   1311       Principles of Marketing

Second Semester
BMGT   1305       Communications in Management
BMGT   1341       Business Ethics
BUSG     2309       Small Business Management / Entrepreneurship
ENGL     1301       Composition I
IBUS      1354       International Marketing Management 3
MRKG   2349       Advertising and Sales Promotion 3

First Semester

BMGT   1327       Principles of Management
HUMA   1301       Introduction to Humanities I
                                (See Humanities / Fine Arts Options)
IBUS      2341       Intercultural Management
MRKG   2312       e-Commerce Marketing
MRKG   2333       Principles of Selling 4

Second Semester
ECON    1301       Introduction to Economics2
MRKG   2348       Marketing Research and Strategies 3
MRKG   2381       Cooperative Education – Marketing / Marketing Management,
                                General (Capstone)
SPCH     1321       Business and Professional Communication
                                (See Speech Options)

1.   May substitute MATH-1314 (recommended for transfer students), MATH-1316,
      MATH-1324, MATH-1325, MATH-1342, MATH-1350,
MATH-1351, MATH-1414,
       MATH-2305, MATH-2312, MATH-2318, MATH-2320, MATH-2413, MATH-2414,
MATH-2415, MATH-2417 or MATH-2419
2.   May substitute ECON-2301, ECON-2302 or PSYC-2301
3.   Offered spring semester only
4.   Offered fall semester only

Certificate – Marketing

18 credit hours

First Semester
BMGT   2347       Critical Thinking and Problem Solving
MRKG   1301       Customer Relationship Management
MRKG   1311       Principles of Marketing

Second Semester
BMGT   1341       Business Ethics

BUSG   2309       Small Business Management / Entrepreneurship (Capstone)
IBUS     1354      International Marketing Management


Note: The second digit in a course number indicates the number of credit hours
for that course.

Contact Information
Department Chair:
Christine DeLa Torre, Ph.D.
PRC - J214

Faculty Contact:
Gloria Cockerell
SCC - J247

Academic Advisors:
Preston Ridge Advising Office
PRC - F109