Program Options:
AAS - Marketing
Certificate - Marketing
Marketing incorporates professional education courses to prepare individuals for career paths with retail or wholesale organizations, profit or non-profit organizations, governmental agencies, and academic institutions.
Collin’s Marketing program is designed to give a thorough background in aspects of marketing for students new to marketing and to provide methods for improving skills for people already employed in marketing careers. Marketing students who have questions should visit with the Faculty Contact.
Through a transfer agreement, students may earn their Associate of Applied Science (AAS) degree in Marketing from Collin and transfer to numerous universities in Texas where their Collin courses may be applied toward Bachelor of Applied Arts and Science (BAAS) and Bachelor of Applied Technology (BAT) degrees.
Students planning to transfer to a college or university should check with the Collin academic advisors prior to beginning this program to verify course transferability.
| Note: |
Area universities that accept this degree include The University of Texas at Arlington, Texas A&M University-Commerce, Texas Christian University, Dallas Baptist University, Amberton University, LeTourneau University, Northwood University, University of North Texas (UNT), The University of Texas at Brownsville, and Tarleton State University. |
|
AAS – Marketing
61 - 63 credit hours
| FIRST YEAR |
| First Semester |
| BMGT |
1307 |
Team Building |
| ENGL |
1301 |
Composition I |
| MATH |
1332 |
Math for Liberal Arts I 1 |
| MRKG |
1311 |
Principles of Marketing |
| SPCH |
1321 |
Business and Professional Speaking (Core Options) |
| Second Semester |
| BMGT |
1305 |
Communications in Management |
| BUSG |
2309 |
Small Business Management / Entrepreneurship |
| HUMA |
1301 |
Introduction to the Humanities (Core Options) |
| IBUS |
1354 |
International Marketing Management 4 |
| MRKG |
2349 |
Advertising and Sales Promotion 4 |
| PHED/DANC |
Any activity course (Core Options) |
| SECOND YEAR |
| First Semester |
| ACNT |
1303 |
Introduction to Accounting I 2 |
| BMGT |
1327 |
Principles of Management |
| IBUS |
2341 |
Intercultural Management |
| MRKG |
1301 |
Customer Relationship Management 5 |
| MRKG |
2333 |
Principles of Selling 5 |
| Second Semester |
| BMGT |
1341 |
Business Ethics |
| BMGT |
2347 |
Critical Thinking and Problem Solving |
| ECON |
1301 |
Introduction to Economics 3 |
| MRKG |
2348 |
Marketing Research and Strategies 4 |
| MRKG |
2381 |
Cooperative Education - Marketing / Marketing Management, General (Capstone) |
| 1. |
May substitute MATH-1314 (recommended for transfer students), MATH-1316, MATH-1324, MATH-1325, MATH-1342, MATH-1350, MATH-1351, MATH-2305, MATH-2312, MATH-2318 or MATH-2320 |
| 2. |
May substitute ACCT-2301 |
| 3. |
May substitute ECON-2301, ECON-2302, PSYC-2301 or PSYC-2302 |
| 4. |
Offered spring semester only |
| 5. |
Offered fall semester only |
|
Certificate - Marketing
18 credit hours
| First Semester |
| MRKG |
1301 |
Customer Relationship Management 1 |
| MRKG |
1311 |
Principles of Marketing |
| MRKG |
2333 |
Principles of Selling 1 |
|
| Second Semester |
| MRKG |
1380 |
Cooperative Education – Marketing / Marketing Management, General (Capstone) |
| MRKG |
2348 |
Marketing Research and Strategies 2 |
| MRKG |
2349 |
Advertising and Sales Promotion 2 |
|
| 1. |
Offered fall semester only |
| 2. |
Offered spring semester only |
|
Note: The second digit in a course number indicates the number of credit hours
for that course.
