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Marketing
    2014 - 2015 Marketing Program Information


    Program Options:
    AAS - Marketing
    Certificate - Marketing




    Marketing incorporates professional education courses to prepare individuals for career paths with retail or wholesale organizations, profit or non-profit organizations, governmental agencies, and academic institutions.

    Collin’s Marketing program is designed to give a thorough background in aspects of marketing for students new to marketing and to provide methods for improving skills for people already employed in marketing careers. Marketing students who have questions should visit with the Faculty Contact.

    Through a transfer agreement, students may earn their Associate of Applied Science (AAS) degree in Marketing from Collin and transfer to numerous universities in Texas where their Collin courses may be applied toward Bachelor of Applied Arts and Science (BAAS) and Bachelor of Applied Technology (BAT) degrees.

    Students planning to transfer to a college or university should check with the Collin academic advisors prior to beginning this program to verify course transferability.



    AAS – Marketing
    60 credit hours

    FIRST YEAR
    First Semester
    BMGT 1307 Team Building
    BMGT 2347 Critical Thinking and Problem Solving
    MATH 1332 Math for Liberal Arts I 1
    MRKG 1301 Customer Relationship Management 4
    MRKG 1311 Principles of Marketing
    Second Semester
    BMGT 1305 Communications in Management
    BMGT 1341 Business Ethics
    BUSG 2309 Small Business Management / Entrepreneurship
    ENGL 1301 Composition I
    IBUS 1354 International Marketing Management 4
    MRKG 2349 Advertising and Sales Promotion 4

    SECOND YEAR
    First Semester
    BMGT 1327 Principles of Management
    HUMA 1301 Introduction to Humanities I
    (See Humanities / Fine Arts Options)
    IBUS 2341 Intercultural Management
    MRKG 2312 e-Commerce Marketing
    MRKG 2333 Principles of Selling 4
    Second Semester
    ECON 1301 Introduction to Economics 2
    MRKG 2348 Marketing Research and Strategies 3
    MRKG 2381 Cooperative Education - Marketing / Marketing Management, General (Capstone)
    SPCH 1321 Business and Professional Communication
    (See Speech Options)


    1. May substitute MATH-1314 (recommended for transfer students),
    MATH-1316, MATH-1324, MATH-1325, MATH-1342, MATH-1350,
    MATH-1351, MATH-1414, MATH-2305, MATH-2312, MATH-2318,
    MATH-2320, MATH-2413, MATH-2414, MATH 2415, MATH-2417
    or MATH-2419
    2. May substitute ECON-2301, ECON-2302 or PSYC-2301
    3. Offered spring semester only
    4. Offered fall semester only





    Certificate - Marketing
    18 credit hours

    First Semester
    BMGT 2347 Critical Thinking and Problem Solving
    IBUS 1354 International Marketing Management
    MRKG 1311 Principles of Marketing
    Second Semester
    BMGT 1341 Business Ethics
    BUSG 2309 Small Business Management / Entrepreneurship (Capstone)
    MRKG 1301 Customer Relationship Management



    Note: The second digit in a course number indicates the number of credit hours
    for that course.

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    Contact Information
    Department Chair:
    Christine DeLa Torre, Ph.D.
    PRC - J214
    972.548.6637


    Faculty Contact:
    Gloria Cockerell
    SCC - J247
    972.881.5736



    Academic Advisors:
    Yajaira Diaz
    PRC - F132
    972.377.1513