An essential element of corporate success is the management of products and
brands. Examine the role of product and brand managers in the development
and execution of strategies that deliver value to targeted customers and
grow the business. Explore successful models of brandings and logos.
Determine the most effective ad-words in the branding of products. Employ
the roles of product and brand managers through all phases of the product
and brand life cycle.
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Search by Term, then subject(s) and course title (optional).
Search and register online for Cont Ed courses by term (semester) using CougarWeb.
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registration are three additional ways to register for Continuing Education courses.