Course Description

An essential element of corporate success is the management of products and brands. Examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. Explore successful models of brandings and logos. Determine the most effective ad-words in the branding of products. Employ the roles of product and brand managers through all phases of the product and brand life cycle.

Courses Included in the Certificate
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Course Syllabi
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Other Information
Upon completion of all requirements, email Phyllis Martin to request your certificate.