This certificates series is for anyone, whether you�re
an entrepreneur, marketing or agency professional, writer, or social media
� Advances your knowledge about using social media
Offers hands-on experience to create a compelling online presence, build an
engaged community, and/or create a business, and convert engagement into
� Is a tangible way to demonstrate your knowledge and
hands-on experience with strategic planning, alignment, and integration of
social media within a business or for customers, and how to operate
successfully across all the major social networks/platforms using compelling
content and graphics/images
� Provides a complete social media skill set
Businesses are searching for and require experienced Social Media
Managers with continuously growing and evolving skills and cross functional
approaches that generate leads, customer retention/loyalty, sales/revenue,
retargeting, and future sales.
Understand the social media ecosystem, from engagement to
content, imagery, key words, ranking, boosting, analytics
� Gain valuable
hands-on knowledge and skills to effectively create, manage, and implement
social media programs
� Understand the fast-paced and ever-changing
digital and social media landscape
� Create a Social Media strategies,
planning, and analytic metrics, specific to a business or customer
Understand how Social Media impacts business goals
� Create listening and
� Learn how to plan and manage social content
Understand Social Media ROI� Optimize SEO
� Integrate owned, earned, and
� Native advertising, mobile, local, and social advertising
� Content engagement strategies
� Creating targeted and engaging content
The Certificate Series helps prepare you for the
following industry Certification tests:
Association PCM � (AMA�s Professional Certified Marketer-PCM�)
Social Strategy Certification � Hootsuite
Brainmeasures � Social Media
eMarketing Association � Certified eMarketing
Associate � CeMA
eMarketing Association � Certified Social Marketing
Associate � CSMA
Facebook Blueprint Certification
Google Analytics Certification
National Institute for
Social Media � Social Media Strategist � SMS
Certification � Hootsuite
Social Media Manager Certificate
After completing the Digital Marketing Certificate, complete four additional electives to earn a Social Media Manager Certificate.
Social Media Director Certificate
After completing the Digital Marketing Certificate and the Social Media Manager Certificate, complete two additional electives to earn a Social Media Director Certificate.
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To be eligible to receive certificates, students must complete the required elective courses with 90% attendance.
Upon successful completion, email Alice Hoock
to request your certificate. Please allow up to 4
weeks to receive your certificate.