Course Description
Recognize the benefits of an effective brand name and logo.Classify actual brand names according to effective brand name criteria. Determine effective marketing activities that apply the sequential steps for naming a brand given a specific brand and marketing condition. Examine a hypothetical brand name to determine whether it communicates the three messages of an effective brand name.

Match actual brand logos to the logo category they represent. Examine keywords, slogans, mascots and jingles in various multimedia formats.Employ dynamic keyword insertion to convey your message to the targeted audience.

Course Objectives
  1. Brand naming and Logo creation process
  2. Characteristics of strong brands
  3. Designing Logos
  4. Brand vs Logo
  5. File Formats: Graphic, Video, Audio
  6. Keywords, Slogans, Jingles
  7. Display Advertising
  8. Creating multimedia ads

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Course Syllabus
Please click here to view the course syllabus.
Other Information
This course is part of the Marketing Brand Management Certificate Series. You may register for the full series or for each class individually (links to the left).