Course Description
This course will focus on the importance of Local Search,Social Media,and Mobile and Email marketing as part of the digital marketing mix. .
Course Description

1. Learn about integrating various channels: Local, Social, Mobile and Email into your marketing campaigns
2. Customer Relationship Management (CRM)
3. Understand key drivers and benefits of each channel
4. Develop content and compelling messages for each channel and campaign
5. Analyze results, conduct A/B testing, and refine messaging
6. About CAN-SPAM Act

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Course Syllabus
Please click here to view the course syllabus.
Other Information
This course is part of the Marketing Brand Management Certificate Series. You may register for the full series or for each class individually (links to the left).