This course will focus on the importance of Local Search,Social Media,and Mobile and Email marketing as part of the digital marketing mix. .
1. Learn about integrating various channels: Local, Social, Mobile and Email into your marketing campaigns
2. Customer Relationship Management (CRM)
3. Understand key drivers and benefits of each channel
4. Develop content and compelling messages for each channel and campaign
5. Analyze results, conduct A/B testing, and refine messaging
6. About CAN-SPAM Act
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