Course Description
This course will guide you in how to determine if there is a market for your idea, what the size of that market is and are there any potential entry barriers for the initial implementation. You will determine what the best process for your success is and analyze what social and ethical issues can impact the firm's marketing plan.
Course Objectives
1. Determine if there is a market for an idea.
2. Determine the size of a market
3. Identify potential entry barriers for the initial implementation
4. Carry out the best process for the success of marketing plan.
5. Analyze what social and ethical issues can impact the marketing plan.

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Course Syllabus
Please click here to view the course syllabus.

Other Information
This course is part of the Marketing Project Certificate Series. You may register for the full series or for each class individually (links to the left).

Please contact Phyllis Martin upon completion to request your certificate.