Course Description
This course will guide you in how to determine if there is a market for your idea, what the size of that market is and are there any potential entry barriers for the initial implementation. You will determine what the best process for your success is and analyze what social and ethical issues can impact the firm's marketing plan.
Course Objectives
1. Determine if there is a market for an idea.
2. Determine the size of a market
3. Identify potential entry barriers for the initial implementation
4. Carry out the best process for the success of marketing plan.
5. Analyze what social and ethical issues can impact the marketing plan.


You may also be interested in:
search for C.E. courses without log in.
Search for Cont Ed courses without logging into CougarWeb.
Search by Term, then subject(s) and course title (optional).

Log in to online register with CougarWeb
Search and register online for Cont Ed courses by term (semester) using CougarWeb.
Returning student without a login should email cehelp@collin.edu for assistance.


New students who would like to register online need to go through the Continuing Education admissions process to receive a CougarWeb login.


Instructions to search for courses, register online and apply for CE CougarWeb access are found here.


Phone, walk-in and mail-in registration are three additional ways to register for Continuing Education courses.
 

 

Course Syllabus
Please click here to view the course syllabus.

Other Information
This course is part of the Marketing Project Certificate Series. You may register for the full series or for each class individually (links to the left).

Please contact Phyllis Martin upon completion to request your certificate.