Course Description
Integrate online marketing channels including web, email, mobile and social media platforms to manage online content development and delivery. Understand underlying business models and principles that drive successful marketing and digital media campaigns. Make strategic decisions in content management and brand development through digital media.
Course Objectives
1. Integrate online marketing channels including web, email, mobile and social media platforms to manage online content development and delivery.
2. Understand underlying business models and principles that drive successful marketing and digital media campaigns.
3. Make strategic decisions in content management and brand development through digital media.


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Course Syllabus
Please click here to view the course syllabus.
Other Information
This course is part of the Marketing Brand Management Certificate Series. You may register for the full series or for each class individually (links to the left).