Course Description
Prerequisite: Social Media Marketing Technologies Basics and Social Media Marketing Technologies Advanced
Build brand awareness, drive engagement, generate sales leads, and grow a loyal base of customers for small, medium, or large businesses with hands-on Facebook activities. Third-party applications, Facebook Ads Manager, Business Manager, and Power Editor are explored to attract potential customers and increase sales/revenue.

Objectives: Learn in this course how to:

� Write engaging posts� Execute the proper method to set up Personal Pages and Business Pages
� Implement integration strategies with pay per click (PPC) Marketing
� Learn internal Facebook tools to generate leads and sales for businesses/customers
� Optimize organic and paid growth strategies, via an interlinking plan with other online marketing platforms
� Gain knowledge of third-party applications� benefits and/or challenges
� Increase traffic into and out of Facebook
� Set up scheduling, setting milestones, branding, newsfeed, social etiquetteAfter this course, you will have a thorough understanding of how businesses use Facebook to gain brand recognition, attract potential clients/customers, grow an email database, increase website visitors, drive engagement, and more.
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