This course will set the foundation basis for you to
design your marketing venture. The course will cover what marketing is, how
to design a marketing plan, the four most important marketing ingredients,
and the challenges and strategies you will encounter as you develop your
1. Explain what marketing involves.
2. Design a
3. Differentiate the four most important marketing
ingredients and the challenges and strategies needed to develop a marketing
4. Coordinate a business plan with a marketing plan.