Course Description
This course will set the foundation basis for you to design your marketing venture. The course will cover what marketing is, how to design a marketing plan, the four most important marketing ingredients, and the challenges and strategies you will encounter as you develop your marketing plan.
Course Objectives
1. Explain what marketing involves.
2. Design a marketing plan.
3. Differentiate the four most important marketing ingredients and the challenges and strategies needed to develop a marketing plan.
4. Coordinate a business plan with a marketing plan.


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Course Syllabus
Please click here to view the course syllabus.

Other Information
This course is part of the Marketing Project Certificate Series. You may register for the full series or for each class individually (links to the left).

Please contact Phyllis Martin upon completion to request your certificate.