Course Description
Focus on utilizing search engines to draw targeted customer traffic to a website. Employ proven Search Engine Optimization (SEO) techniques. Create effective mobile marketing, Pay-per-click advertising, Google AdWords, Google Analytics, and Website Copywriting.
Course Objectives

1. Focus on utilizing search engines to draw targeted customer traffic to a website.
2. Employ proven Search Engine Optimization (SEO) techniques.
3. Create effective mobile marketing, Pay-per-click advertising, Google AdWords, Google Analytics, and Website Copywriting.


You may also be interested in:
search for C.E. courses without log in.
Search for Cont Ed courses without logging into CougarWeb.
Search by Term, then subject(s) and course title (optional).

Log in to online register with CougarWeb
Search and register online for Cont Ed courses by term (semester) using CougarWeb.
Returning student without a login should email cehelp@collin.edu for assistance.


New students who would like to register online need to go through the Continuing Education admissions process to receive a CougarWeb login.


Instructions to search for courses, register online and apply for CE CougarWeb access are found here.


Phone, walk-in and mail-in registration are three additional ways to register for Continuing Education courses.
 

 

Course Syllabus
Please click here to view the course syllabus.
Other Information
This course is part of the Marketing Brand Management Certificate Series. You may register for the full series or for each class individually (links to the left).