Course Description
Prerequisite: Social Media Marketing Technologies � Basics

Define measurable social media goals, create ROI benchmarks, and develop engaging, always-on, competitive edge campaign and brand management content for businesses on social networks (Facebook, Twitter, Pinterest, LinkedIn, Instagram, YouTube, etc.). A real-world project will offer hands-on practice, distributing your content and driving engagement across search channels to deliver tangible results.

In this course, you will learn:

� Understand and create business marketing, communication methods, and marketing strategies across all social media networks
� Develop and implement an advertising campaign across all major social media networks
� How to connect online marketing tools with social media business accounts
� For: events, advertising, lead generation, broadcasts, fans/followers, referrals, sales, growth, attract talent (careers/jobs)

After this course, you will have a thorough understanding of how businesses use social media marketing to gain brand recognition, attract potential clients/customers, grow an email database, increase website visitors, drive engagement, and more.
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