To learn more about these free small business classes in Plano, TX, click on the title below.

Accounting & Tax Issues of a Small Business

Thinking that the accounting and tax issues of a small business are overwhelming and that the information on the internet is confusing and misleading? This class will address:

  • Identify business entity (sole proprietorship, limited liability company (LLC) and corporation) and their benefits and costs
  • Tax deductions available to business owners
  • Recordkeeping requirements to manage your business
  • What to look for when hiring a bookkeeper or accountant to assist the business
  • Understanding and using financial statements as a tool to measure business performance

Basics of Business Contracts

Learn how to navigate business contracts in any industry. This class will cover:

  • Understanding the Basic Contract Framework
  • Following the Money
  • Knowing the Purpose of Key Provisions
  • Understanding Boilerplate Language
  • Anticipating Litigation

Creating Effective Websites and Advertising

  • What makes some advertisements effective, while others are ignored?
  • I have a good website. Why aren't customers responding?
  • Why aren't customers finding my website?

This class will identify and clarify the process for creating effective, engaging websites and advertisements. You'll learn about online visitor behavior, how to craft effective keywords for search engines, how to create online advertisements that get noticed and get clicked, and how to produce powerful calls to action. After this course you'll have the ability to edit and enhance your website and advertising for maximum effectiveness.

Financial Basics

Understanding financial statements will help business owners appreciate methods to efficiently manage, diagnose and improve their business. The course will help translate what your financial statements can tell you about your business. Attendees will learn how to read their financial documents and apply what they learn to the growth of their business. Real life examples will emphasize how you don't have to be a "number-cruncher" to effectively manage your business' financial aspects.

Google Presents Texas Get Your Business Online

50% of Texas businesses do not have a website. Does your business fall in this category? Attend this workshop and create your FREE small business website with the help of Google.

Grow your business online
Learn the basics of how other people find your business online, with methods like search engine optimization (SEO), web analytics and more. Run your business more efficiently with online tools, including applications for improving collaboration and communication.

Build your free website

  • We'll walk you through the steps required to create and publish a website for your business using Intuit Site-builder.
  • Set up your free website account
  • Register a domain name (your "address" on the web)
  • Select a website template and learn how to customize it
  • Publish your website.

Government Contracting

This is an orientation to government contracting at the federal, state and local level. Our trainers help remove the intimidation factor, confusion and complexity and show you how to succeed in government contracting. Orientation topics include:

  • Government bid process
  • Determining right point of entry
  • Benefits of minority certification
  • Covers all government entities from city to federal
  • Individualized follow-up counseling is available to attendees at no charge

Healthcare Reform Update

If you are a small to mid-sized employer, what compliance issues will you be facing on the road ahead? What health options will be offered through the exchanges? What do you need to know now?

How to Fund Your Small Business

This class is a comprehensive overview of the different funding options available for your small business and the qualifications for each. This class will cover:

  • Sources of funding
  • Lender requirements
  • Other funding considerations

How to Start a Small Business

It's back to basics! If you want to start a business but don't know where to begin, then this class is for you. This class will address many of the questions you should ask yourself before beginning the process of starting a new business.

Why start a small business?

  • What are your goals?
  • What are your strengths?
  • What are your values?
  • How do you work?

The workshop will also cover the process of starting a business:

Starting a business

  • How to analyze feasibility of your idea
  • How to prepare business plan
  • Selecting legal form
  • Sources of capital
  • Business licenses and permits
  • Sources of information

IRS Small Business Tax Workshop

Do you know your small business tax responsibilities? This workshop is designed as an awareness seminar to inform business owners of their tax obligations. Tax information for each of the small business structures is provided along with a review of independent contractors versus employees, and an introduction to tax forms required from a small business.

Legal Aspects of Running a Business

Wondering whether you should have employees or independent contractors? How much and how often should you pay your employees? How do you protect your business assets?

This class will address:

  • Hiring and firing practices
  • Independent contractor vs. employee
  • Paying employees – salaried vs. hourly
  • Confidentiality and non-competes
  • Employee handbooks
  • Policies on technology use

Legal Aspects of Starting a Business

Thinking of starting a business but don't know where to start? Confused by all the different types of entities you could form for your business and wondering which type will be best? This class will address:

  • How to effectively work with your attorney (and save $$$ doing it)
  • Choice of entity & documents required
  • Minimizing liability
  • Assumed names (Doing Business As)
  • Financing the business – loans, angels & VC's
  • Intellectual property – trademarks, copyrights, trade secrets & patents

Market Research Made Easy

Whether you sell a tangible product or an intangible service, in the end it all comes down to a product that your customers choose to buy from you or a competitor. Market Research Made Easy will help you to understand where to find the following type of information:

  • Where are your customers?
  • Why would they buy your product or service?
  • How will they find you?
  • Who are your competitors?
  • How will you differentiate yourself from your competitors?

The Power of Engagement Marketing

Is your company or organization looking for a better way to reach your target audience at a fraction of the cost of conventional advertising? Whether it is to generate new sales or to follow-up with existing customers, "E-marketing" gives businesses of all sizes access to mass markets at an unbeatable price! This seminar covers the basics of email marketing, why it works, and how to use it to get results for your business.

The Power of Event Marketing

This session provides guidance and insight into what works and what doesn't when you are trying to host successful events. Whether your events are large or small, you can follow some simple steps that help to drive attendance up, increase engagement of participants and improve the overall experience as an event planner. We will look at some successful event management plans and ways to incorporate social media tools to increase awareness and revenue as well. This session is not about the tools in Constant Contact so much as about the best practices and strategies of successful events, no matter what tools you use to promote and manage them.

Pricing Strategies for Winning Businesses!

As a business owner, you have two options when determining pricing for your goods and services: Do you simply make up a price and hope for the best or, do you beat your competition through a well thought out and calculated pricing strategy?

Coming up with the correct price for your product or service is not always as easy and cut-and-dried as you may think. Market conditions, production and marketing costs, monitoring your competitors…these are all things that must be taken into consideration before you can accurately price your product or service.

Attendees will leave knowing:

  • How to calculate the planned profit point of their product or service
  • Different pricing strategies for various stages of their business (start-up vs. 1 year in business vs. well established)
  • Why it is so critical to research market conditions for their industry
  • How a well defined marketing and sales strategy affects pricing their product or service

Protecting Your Business

If you have recently started your business or are thinking of starting your own business and have never shopped for business insurance, then this is the class for you. What you don't know you don't know about insurance can and will hurt you. Come learn the simple actions you must take to avoid the most common pitfalls that threaten your business.

  • Risk Management 101
  • Insure or not to insure? What should be considered before shopping for business insurance.
  • 10 Most Common Small Business Insurance Blunders
  • How to effectively work with your agent (and save $$$ doing it)How to effectively work with your agent (and save $$$ doing it)

Protecting Your Business 201

Own your own small to midsized business and think you "have it all covered?" What you don't know you don't know about insurance can and will hurt you. Come learn the simple actions you must take to avoid the most common pitfalls that threaten your business.

  • You Don't Know, What You Don't Know - Insurance Trends and Legislative Updates that Will Impact Your Business
  • 10 Most Common Business Insurance Blunders
  • Effective strategies that save $$$ on insurance
  • Q&A – Your Questions, Answered!

Search Engine Marketing - How to Market Your Business Online

Having an online presence for your business should be one of the first things you do to market your business. This presentation will cover the basics of search engine marketing (SEM) including:

  • What is SEM? (How does SEO, search engine optimization, apply to SEM).
  • Why does SEM matter?
  • How do you measure the potential value of SEM for your business?
  • How do you implement SEM for your business?
  • How can you measure the results of SEM?

Social Media Marketing Made Simple

This information-packed seminar offers a basic review of the essential strategies and best practices a business or organization should understand to successfully get started with social media marketing. The seminar will cover:

  • What social media marketing really is and why it's important;
  • Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization;
  • How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement;
  • How to incorporate social media marketing into your business life without losing productivity.

Participants will have plenty of time to ask questions, share experiences, and network with peers. And they'll leave with real-world insights and knowledge that they can put to work immediately, to help their business or organization succeed.

Start Smart Business Plan Writing

If you think writing a business plan is too hard … think again! Start Smart Business Plans is designed to bring definition and clarity to your dreams and ideas. As you walk through each step, you will draw a map to follow on your road to success:

  • Define the vision of your business
  • Identify your customers
  • Research competitors
  • Formulate financial projections
  • Create milestones to execute your plan

Supercharging Your Facebook Page

It's no secret that Facebook has become a huge part of how people interact with each other, share ideas and recommendations, and interact with the brands they like. But too many businesses aren't seeing results from their Facebook marketing efforts because they are posting content without a plan for turning "fans" into customers and advocates. In this seminar, you'll learn:

  • Why Facebook is important to your business
  • The difference between posting and marketing on Facebook
  • Ten tips to drive more "likes," more "shares," and more business

You'll also learn best practices that you can do today to supercharge your Facebook marketing and take that word-of-mouth marketing to the next level. We'll share examples of how others are using Constant Contact's Social Campaigns to engage their current customers, gain new customers and grow their business. During the Q & A section, you can ask questions, give us feedback and talk about your marketing experiences.