Course Descriptions
ARTC 1302 Digital Imaging I
Digital imaging using raster image editing and/or image creation software: scanning,
resolution, file formats, output devices, color systems, and image-acquisitions.
Lab required. Prerequisite: ARTC 1325. 3 credit hours. (W)
ARTC 1305 Basic Graphic Design
Graphic design with emphasis on the visual communication process. Topics include basic
terminology and graphic design principles. Lab required. 3 credit hours. (W)
ARTC 1313 Digital Publishing I
The fundamentals of using digital layout as a primary publishing tool and the basic
concepts and terminology associated with typography and page layout. Lab included.
Prerequisites: ARTC 1302, ARTC 1305 and ARTC 1325. 3 credit hours. (W)
ARTC 1317 Design Communication I
Study of design development relating to graphic design terminology, tools and media,
and layout and design concepts. Topics include integration of type, images and other
design elements, and developing computer skills in industry standard computer programs.
Lab required. Prerequisite/Concurrent Enrollment: ARTC 1327 and ARTC 1353. 3 credit
hours. (W)
ARTC 1321 Illustration Techniques I
A study of illustration techniques in various media. Emphasis on creative interpretation
and the discipline of draftsmanship for visual communication of ideas. Lab required.
Prerequisite: ARTS 1316. 3 credit hours. (W)
ARTC 1325 Introduction to Computer Graphics
A survey of design concepts, terminology, processes, and procedures. Topics include
computer graphics hardware, digital images, digital publishing, vector-based graphics,
and interactive multimedia. Lab required. 3 credit hours. (W)
ARTC 1327 Typography
A study of letterforms and typographic concepts as elements of graphic communication.
Emphasis on developing a current, practical typographic knowledge based on industry
standards. Lab required. Prerequisites: ARTC 1305 and ARTC 1325. 3 credit hours.
(W)
ARTC 1349 Art Direction I
Creation of projects in art direction for advertising graphic campaigns for products,
services, or ideas. Topics include all campaign procedures from initial research and
creative strategy to final execution and presentation of a comprehensive project.
Lab required. Prerequisite: ARTC 1302 and ARTC 1317. 3 credit hours. (W)
ARTC 1353 Computer Illustration I
Use of the tools and transformation options of an industry-standard vector drawing
program to create complex illustrations or drawings. Includes principles of layout
and design and manipulation of text and graphics. Lab required. Prerequisite: ARTC
1325. 3 credit hours. (W)
ARTC 1359 Visual Design for New Media
Visual design elements as they relate to new media. Emphasizes aesthetics and visual
problem solving such as typographic issues, color management, hierarchy of information,
image optimization, and effective layout. Lab required. Prerequisites: ARTC 1305,
ARTC 1325, and ARTC 2371. 3 credit hours. (W)
ARTC 1392 Special Topics in Design and Visual Communications
Topics address recently identified current events, skills, knowledge, and/or attitudes
and behaviors pertinent to the technology or occupation and relevant to the professional
development of the student. This course was designed to be repeated multiple times
to improve student proficiency. (W)
Advanced Design and Visual Communication Principles and Techniques
Advance study of design and visual communication topics. Develop student understanding
of key industry concepts. Emphasis on improving student proficiency and knowledge
of industry demanded skillsets. Students are expected to apply concepts and skillsets
learned to industry professional standards. Course key topics may change to reflect
industry demands and trends. This course was designed to be repeated multiple times
to improve student proficiency. Lab required. Prerequisites: ARTC 1305, ARTC 1353,
ARTC 1349, and ARTC 2347 or consent of Associate Dean/Director. 3 credit hours.
ARTC 2305 Digital Imaging II
Principles of digital image processing and digital painting. Emphasis on raster-based
imaging and the creative aspects of electronic illustration for commercial or fine
art applications. Lab included. Prerequisite: ARTC 1302. 3 credit hours. (W)
ARTC 2311 History of Communication Graphics
Survey of the evolution of graphic arts in relation to the history of art. Includes
formal, stylistic, social, political, economic, and historical aspects. Emphasis on
art movements, schools of thought, individuals, and technology as they interrelate
with graphic arts. 3 credit hours. (W)
ARTC 2335 Portfolio Development for Graphic Design
Preparation of a portfolio comprised of completed graphic design projects. Evaluation
and demonstration of portfolio presentation methods based on the student's specific
area of study. Lab required. Prerequisites: ARTC 2347 and consent of Associate Dean/Director.
3 credit hours. (W)
ARTC 2340 Computer Illustration II
Advanced use of software applications and/or various media with emphasis on output
procedures, the resolution of complex design issues, and concept development. Lab
required. Prerequisite: ARTC 1353. 3 credit hours. (W)
ARTC 2347 Design Communication II
An advanced study of the design process and art direction. Emphasis on form and content
through the selection, creation, and integration of typographic, photographic, illustrative,
and design elements. Lab required. Prerequisites: ARTC 1302 and ARTC 1327 and ARTC
1353 and ARTC 1317. 3 credit hours. (W)
ARTC 2349 Art Direction II
Mastery of advanced art direction projects with emphasis on selected topics in advertising
campaigns. Includes written, oral, and visual skills. Lab required. Prerequisite:
ARTC 1349. 3 credit hours. (W)
ARTC 2371 User Experience I
This is an introductory course focusing on the study and application of the user experience
design process to develop software product concepts through user and industry research
and analytics, generate ideas and solve problems through multi-level design iteration
and prototyping, implement design strategy development that provides business solutions
and meets business goals, and design professional presentations. Lab required. 3 credit
hours. (W)
ARTC 2381 Cooperative Education - Commercial and Advertising Art
Career-related activities encountered in the student's area of specialization offered
through an individualized agreement among the college, employer, and student. Under
the supervision of the college and the employer, the student combines classroom learning
with work experience. Includes a lecture component. Contact the Associate Dean/Director
of the program for further information. Prerequisite: Consent of Associate Dean/Director.
3 credit hours. (W)