Course Descriptions

 

ARTC  1302  Digital Imaging I
Digital imaging using raster image editing and/or image creation software: scanning, resolution, file formats, output devices, color systems, and image-acquisitions.  Lab required.  Prerequisite: ARTC 1325. 3 credit hours. (W)

 

ARTC  1305  Basic Graphic Design
Graphic design with emphasis on the visual communication process. Topics include basic terminology and graphic design principles.  Lab required. 3 credit hours. (W)

 

ARTC  1313  Digital Publishing I
The fundamentals of using digital layout as a primary publishing tool and the basic concepts and terminology associated with typography and page layout. Lab included. Prerequisites: ARTC 1302, ARTC 1305 and ARTC 1325. 3 credit hours. (W)

 

ARTC  1317  Design Communication I
Study of design development relating to graphic design terminology, tools and media, and layout and design concepts. Topics include integration of type, images and other design elements, and developing computer skills in industry standard computer programs. Lab required. Prerequisite/Concurrent Enrollment: ARTC 1327 and ARTC 1353. 3 credit hours. (W)

 

ARTC  1321  Illustration Techniques I
A study of illustration techniques in various media.  Emphasis on creative interpretation and the discipline of draftsmanship for visual communication of ideas.  Lab required.  Prerequisite: ARTS 1316. 3 credit hours. (W)

 

ARTC  1325  Introduction to Computer Graphics
A survey of design concepts, terminology, processes, and procedures. Topics include computer graphics hardware, digital images, digital publishing, vector-based graphics, and interactive multimedia.  Lab required. 3 credit hours. (W)

 

ARTC  1327  Typography
A study of letterforms and typographic concepts as elements of graphic communication.  Emphasis on developing a current, practical typographic knowledge based on industry standards.  Lab required.  Prerequisites: ARTC 1305 and ARTC 1325. 3 credit hours. (W)

 

ARTC  1349  Art Direction I
Creation of projects in art direction for advertising graphic campaigns for products, services, or ideas. Topics include all campaign procedures from initial research and creative strategy to final execution and presentation of a comprehensive project. Lab required. Prerequisite: ARTC 1302 and ARTC 1317. 3 credit hours. (W)

 

ARTC  1353  Computer Illustration I
Use of the tools and transformation options of an industry-standard vector drawing program to create complex illustrations or drawings.  Includes principles of layout and design and manipulation of text and graphics.  Lab required. Prerequisite: ARTC 1325. 3 credit hours. (W)

 

ARTC  1359  Visual Design for New Media
Visual design elements as they relate to new media. Emphasizes aesthetics and visual problem solving such as typographic issues, color management, hierarchy of information, image optimization, and effective layout. Lab required. Prerequisites: ARTC 1305, ARTC 1325, and ARTC 2371. 3 credit hours. (W)

 

ARTC  1392  Special Topics in Design and Visual Communications 
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course was designed to be repeated multiple times to improve student proficiency. (W)

Advanced Design and Visual Communication Principles and Techniques 
Advance study of design and visual communication topics. Develop student understanding of key industry concepts. Emphasis on improving student proficiency and knowledge of industry demanded skillsets. Students are expected to apply concepts and skillsets learned to industry professional standards. Course key topics may change to reflect industry demands and trends. This course was designed to be repeated multiple times to improve student proficiency. Lab required. Prerequisites: ARTC 1305, ARTC 1353, ARTC 1349, and ARTC 2347 or consent of Associate Dean/Director. 3 credit hours.

 

ARTC  2305  Digital Imaging II
Principles of digital image processing and digital painting.  Emphasis on raster-based imaging   and the creative aspects of electronic illustration for commercial or fine art applications.  Lab included.  Prerequisite: ARTC 1302.  3 credit hours.  (W)

 

ARTC  2311  History of Communication Graphics
Survey of the evolution of graphic arts in relation to the history of art. Includes formal, stylistic, social, political, economic, and historical aspects. Emphasis on art movements, schools of thought, individuals, and technology as they interrelate with graphic arts.  3 credit hours. (W)

 

ARTC 2335  Portfolio Development for Graphic Design
Preparation of a portfolio comprised of completed graphic design projects. Evaluation and demonstration of portfolio presentation methods based on the student's specific area of study. Lab required. Prerequisites: ARTC 2347 and consent of Associate Dean/Director. 3 credit hours. (W)

 

ARTC  2340  Computer Illustration II
Advanced use of software applications and/or various media with emphasis on output procedures, the resolution of complex design issues, and concept development. Lab required.  Prerequisite: ARTC 1353. 3 credit hours. (W)

 

ARTC  2347  Design Communication II
An advanced study of the design process and art direction. Emphasis on form and content through the selection, creation, and integration of typographic, photographic, illustrative, and design elements. Lab required. Prerequisites: ARTC 1302 and ARTC 1327 and ARTC 1353 and ARTC 1317. 3 credit hours. (W)

 

ARTC  2349  Art Direction II
Mastery of advanced art direction projects with emphasis on selected topics in advertising campaigns.  Includes written, oral, and visual skills.  Lab required.  Prerequisite: ARTC 1349. 3 credit hours. (W)

 

ARTC  2371  User Experience I
This is an introductory course focusing on the study and application of the user experience design process to develop software product concepts through user and industry research and analytics, generate ideas and solve problems through multi-level design iteration and prototyping, implement design strategy development that provides business solutions and meets business goals, and design professional presentations. Lab required. 3 credit hours. (W) 

 

ARTC  2381  Cooperative Education - Commercial and Advertising Art
Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. Contact the Associate Dean/Director of the program for further information. Prerequisite: Consent of Associate Dean/Director. 3 credit hours. (W)