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MUSB  1305  Survey of the Music Business

An overview of the music industry including songwriting, live performance, the record industry, music merchandising, contracts and licenses, and career opportunities. 3 credit hours. (W)

 

MUSB  1341  Concert Promotion and Venue Management

Concert promotion and venue management.  Includes considerations in purchasing a club, concert promotion and advertising, talent buying, city codes, insurance, Texas Alcoholic Beverage Commission Regulation, performance rights organization licenses, personnel management and concert production and administration.  Lab required.  Prerequisite: MUSB 1305.  3 credit hours. (W)

 

MUSB  2301  Music Marketing

Methods of music distribution, retailing, and wholesaling.  Includes identifying a target market, image building, distribution (brick and mortar vs. digital delivery), pricing, advertising, and marketing mix.  3 credit hours.  (W)

 

MUSB  2345  Live Music and Talent Management

An examination of the role, scope, and activities of the talent manager including establishing the artist/manager relationship; planning the artist's career; and developing goals, strategies, and tactics with an overall view of the live music business. Lab required. Prerequisite:  MUSB 1305. 3 credit hours. (W)

 

MUSB  2350  Commercial Music Project

The primary objective of this course is to apply the skills learned in other Commercial Music courses.  This is a hands-on project oriented course aimed at helping students create a portfolio of their work.  Artists and their music will be the focus.  Each student must design and complete his/her own project with instructor approval.  Lab required.  Prerequisite: Consent of Associate Dean.  3 credit hours.  (W)

 

MUSB  2355  Legal Aspects of the Entertainment Industry

Copyright law and the various agreements used in the entertainment industry.  Emphasizes contracts used by music publishers, record companies, artist managers, record producers, film and television producers, and booking agencies.  Prerequisite: MUSB 1305. 3 credit hours. (W)

 

MUSB  2380  Cooperative Education-Music Management

Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student.  Under the supervision of the college and the employer, the student combines classroom learning with work experience.  Includes a lecture component.  Contact the Cooperative Work Experience Office. 3 credit hours. (W)

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