Learn what makes your customers buy. Use mailings,
Internet, publicity and other media to get your message out. Measure results
and get return on investment. Create a mini-marketing plan. Align business
goals with marketing goals. Create a brochure layout with key messages.
1. Gather marketing intelligence.
2. Analyze the
3. Position your company and products for competitive
4. Select the channels for your sales message.
6. Create brochures.
7. Integrate direct mail
with publicity, advertising, Internet, and trade shows.
9. Create a sales forecast.
10. Write a
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