Course Description
Learn what makes your customers buy. Use mailings, Internet, publicity and other media to get your message out. Measure results and get return on investment. Create a mini-marketing plan. Align business goals with marketing goals. Create a brochure layout with key messages.
Course Objectives
1. Gather marketing intelligence.
2. Analyze the competition.
3. Position your company and products for competitive advantage.
4. Select the channels for your sales message.
5. Create compelling messages.
6. Create brochures.
7. Integrate direct mail with publicity, advertising, Internet, and trade shows.
8. Create strategic alliances.
9. Create a sales forecast.
10. Write a marketing plan.

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Course Syllabus
Please click here to view the course syllabus.