The Plano Campus (Spring Creek) is closed through Sunday, March 14th due to weather damage. All classes at the Plano Campus (Spring Creek) will be online until further notice and students should contact their professors with any questions.
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Marketable Skills

• Set up a recording session in a studio to document a performance, such as voice, string, wind and percussion instrument.
• Edit a recording applying judicial use of plug-ins such as equalizers, compressors and reverberation.
• Master a collection of songs for album release preparing the album conforming to release criteria such as social media, broadcast and recorded media.
• Mix live location audio engineered for setting up and mixing a live show such as performances.
• Design a marketing plan for a musical artist that includes soundbites, publicity, SWOT analysis, statistics, scarce/infinite product offerings, merchandise design, product tier offerings, release schedule, WOM tactics, media releases, brand extensions, budget, expenses and projected earnings.
• Brand the core product (musical and technical talent/abilities) to engage and motivate interest and monetization from diffusion of consumer adopters.
• Communicate effectively and professionally with peers, producers, directors, clients, and other stakeholders.
• Cooperate with groups to examine how to set-up a key member agreement for team organization and contractual relationships.
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