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MRKG  1301  Customer Relationship Management
General principles of customer relationship management including skills, knowledge, attitudes, and behaviors. 3 credit hours.  (W)

 

MRKG  1311  Principles of Marketing
Introduction to the marketing mix functions and process.  Includes identification of consumer and organizational needs and explanation of environmental issues.  3 credit hours.  (W)

 

MRKG  2312  e-Commerce Marketing
Explore electronic tools utilized in marketing, focus on marketing communications in developing customer relationships.  3 credit hours.  (W)

 

MRKG  2333  Principles of Selling
Overview of the selling process.  Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople.  3 credit hours.  (W)

  

MRKG   2349  Advertising and Sales Promotion
Integrated marketing communications.  Includes advertising principles and practices.  Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. 3 credit hours. (W)

 

MRKG 2371  Strategies in Social Media Marketing
Study of social media networks and their relationships to marketing programs. Explores social media marketing strategies and tactics, along with best practices. Prerequisite: Consent of Program Director. 3 credit hours. (W)

 

MRKG 2372  Digital Marketing
Analysis of Digital Marketing and its importance to Integrated Marketing Communications (IMC). Includes exploration of digital marketing strategies. Prerequisite/Concurrent Enrollment: MRKG 2371. 3 credit hours. (W)

 

MRKG 2373  Digital Marketing Analytics
Analysis and application of Marketing data using a variety of analytics tools. Explores various marketing methods and best practices for achieving digital marketing objectives. Prerequisite: MRKG 2372. 3 credit hours. (W)

  

MRKG  2381  Cooperative Education-Marketing/Marketing Management, General
Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student.  Under the supervision of the college and the employer, the student combines classroom learning with work experience.  Includes a lecture component.  Contact the Cooperative Work Experience Office. 3 credit hours. (W)

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