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It is highly recommended that you complete MRKG 1311 prior to taking any other Marketing course.

 60 credit hours  
   
FIRST YEAR  
First Semester  
BMGT 1327 Principles of Management
MRKG 1301 Customer Relationship Management 
MRKG 1311 Principles of Marketing
MRKG 2333 Principles of Selling 
SPCH 1321 Business and Professional Communication
(See Speech Options)
     
Second Semester  
ENGL 1301 Composition I
IBUS 1354 International Marketing Management 
MRKG 2312 e-Commerce Marketing
MRKG 2348 Marketing Research and Strategies
MRKG 2349 Advertising and Sales Promotion 
     
SECOND YEAR  
First Semester  
BMGT 2303 Problem Solving and Decision Making
BUSG 2309 Small Business Management / Entrepreneurship
MATH 1332 Contemporary Mathematics (Quantitative Reasoning) 1
MRKG 2371 Strategies in Social Media Marketing
MRKG 2372 Digital Marketing
     
Second Semester  
BMGT 1341 Business Ethics
ECON 1301 Introduction to Economics 2
GEN ED   Humanities / Fine Arts course 
MRKG 2373 Digital Marketing Analytics
MRKG 2381 Cooperative Education - Marketing / Marketing Management, General (Capstone) 3
     
1. May substitute MATH 1342 or see other Mathematics options
2. May substitute SOCI 1301 or see other Social/Behavioral Sciences options
3. May substitute BUSG 2371 with consent of Discipline Lead and approved by Program Director/Associate Dean (prior to registering)
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